Event Details

The LEGO Approach to Innovation
Newman Conference Center, Room 750, 151 E. 25th Street, New York, NY 10010

Join us as we host Wharton Professor and author of Brick by Brick David Robertson. Learn how LEGO - a company selling a commodity product in a competitive market with tough global competition and fickle customers - has achieved an average of 21% annual sales growth and 36% annual profit growth for eight consecutive years.

Free pre-registration is required to attend. Pre-register online, call 646-312-3231 or e-mail Matthew.LePere@baruch.cuny.edu.

Tuesday, April 25th at Baruch's Newman Conference Center, 151 E. 25th St., Room 750

Registration and light refreshments at 6 p.m.

Presentation and Q&A at 6:30 p.m.

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