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Alumni Authors

Baruch alumni are talented authors - and you can both support your alma mater and purchase their books by supporting the Baruch College Fund through Amazon Smile!

Rudy WaldnerFEATURED ALUMNI AUTHOR: Rudy Waldner ('88)

Born in New York City, Rudy was raised with a strong sense of will by his parents who immigrated to the United States from Austria. He has run a training department in one company, marketing departments in two, held positions from a single-unit retail manager to a multinational company as C.O.O. (currently), managed multiple business units in many different industries, and has been published internationally. His book, Marketing from the Trenches guides the reader through a proven method of growing their business. Anecdotes and documented results make for a fun, productive offering. His latest book is titled The Corporate Jungle.

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Ed Dreyfus

Dr. Edward Dreyfus ('58)
At the age of 78 and 50 years practicing as a clinical psychologist, Dr. Edward Dreyfus (Baruch class of 1958) has turned his attention to writing psychologically based novels. Dreyfus is a licensed psychologist in California, a certified sex therapist, and a Fellow of the American Psychological Association. All of Dreyfus's royalties will be donated to Baruch College.

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Irving SilvermanIrving Silverman ('41)

Born in 1920, Irving grew up in Brooklyn, NY, and graduated from the City College of New York’s Baruch School of Business with a degree in advertising and publishing. He had a 45-year career at the National Knitwear Association, but was most proud of his achievements in community service. After retiring, he created the Kosher Food and Jewish Life Expo.

While most people at the age of 97 would be slowing down, Irving has just published his second book, Aging Wisely…Wisdom of Our Elders. It is a book about aging and longevity from the perspective of the elderly, as well as from many experts in the field of aging.

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Liz AlpernElizabeth Alpern (MBA '15)

Liz Alpern is the co-owner of The Gefilteria, a culinary venture that reimagines Ashkenazi Jewish cuisine, and co-author of The Gefilte Manifesto: New Recipes for Old World Jewish Foods (Flatiron 2016). Her career in food is driven by her passion for bringing people together.

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Fred HarrisonFrederick Harrison ('55)

Frederick Harrison is a retired U.S. Intelligence Officer with long service, initially as a U.S. Navy officer, in the National Security Agency, the Office of Naval Intelligence, and the Senior Intelligence Service of the Central Intelligence Agency. He has been writing virtually all of his adult life, beginning as editor and columnist for his college newspaper through many analytical studies and reports created during his service as an intelligence analyst. His work includes a number of thrilling novels concerning politics and intelligence gathering, a collection of short stories and reflections, and more.

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Frances FriedmanFrances F. Friedman ('48)

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a “top ten” international Pr firm, the Gci Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. It's also an insider's candid picture of the first woman to occupy the corner office in a major, dynamic agency - a woman who “had it all” fifty years before anyone thought it possible.

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Jeff KonisJeffrey H. Konis (MBA '87)

Jeffrey H. Konis (MBA ’87) authored The Conversations We Never Had (2016, Outskirts Press), an exploration of his family’s history through a series of imagined conversations with his late grandmother, a Holocaust survivor.

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Lawrence BalterLawrence Balter ('60)

Dr. Lawrence Balter ('60) is an internationally renowned psychologist and author of numerous books for children, parents, and professionals. He is recognized for his clear communication of psychological information to the general public. Formerly a contributing editor and columnist for Ladies’ Home Journal, Family Circle, and Sesame Street Parents, Dr. Balter has also been a psychology reporter on CBS TV’s The Early Show, WABC TV’s Eyewitness News, and WCBS TV’s News at Five.

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