The objective of this boot camp is to provide analysts and managers a brief introduction to the world of business analytics and apply these concepts to a hands-on customer churn prediction. The boot camp assumes no prior knowledge.
Prof. Arturo Castellanos will lead the boot camp and will introduce selected open-source technologies, including Python and some popular machine learning libraries. While the boot camp uses some technical tools, we are designing it so that the emphasis would be on managers gaining an understanding of the broader principles behind business analytics and to provoke a discussion on how they can use some of these techniques in solving their own business challenges using data. The boot camp will start with an exploratory data analysis, defining the business problem as a business analytics problem, analyzing the data, and deciding on strategies and recommendations to reduce customer churn.